Who am I?
Hello I’m Meryl Laisney, the founder of Iter Marketing, a marketing consultancy specialising in strategy and storytelling.
With over 20 years of marketing experience across private, public, and voluntary sectors in UK and international markets, I have managed budgets from thousands to multi-millions, delivering award-winning campaigns that drive growth and brand love.
As former Head of Marketing & Product at Visit Jersey, I led initiatives that boosted brand awareness and reversed years of tourism decline.
Prior roles include spearheading PR and communications for global financial and professional services organisations, such as RBS and NatWest.
Today, I share my experience through Iter Marketing, providing outsourced marketing solutions for businesses at every scale. Iter Marketing was inspired by the Latin meaning of "iter", as purposeful journey. Strategy is the map, and shape the tactics to follow to make your marketing pay.
Alongside my professional work, I am a Trustee of Dementia Jersey and The Harbour Gallery.
“Meryl is accomplished across the marketing spectrum from strategy to promotional campaigns, she understands and is driven by consumer insight to produce highly efficient and effective outputs producing exceptional results.”
— Amanda Burns, Sales & Marketing Director, GWR